Perusable - Privacy Policy

Last Updated: October 8, 2025

Playback Rewards, Inc. dba Perusable (“Perusable”, “we”, “our” or “us”) respects your privacy. This Privacy Policy Notice (“Policy”) describes how we process your Personal Information when you visit our Website, use our mobile or web applications (“App” or “Apps” and together with the Website “Services”), and when you interact with us via email or other communication method. This Policy is incorporated into and forms part of our Terms of Service Agreement.

Please read this Policy carefully to understand our privacy practices when you use our Services. By creating a Perusable user account, or by otherwise accessing, using, or interacting with the Services, you expressly consent to our collection, use, disclosure, sharing and retention of your information as described in this Policy. We may modify this Policy at any time at our discretion. Material changes will be conspicuously posted on the Website or otherwise communicated to you. All changes will be effective immediately upon posting to the Website.

I. WHAT IS PERSONAL INFORMATION?

For purposes of this Privacy Policy, “Personal Information” or “Personal Data” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

II. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We collect specific categories of Personal Information. When you access our Services, we may collect certain information to complete your request. The information we collect varies depending on the Services you are using.

We describe how we collect information on our Services below:

Identifiers

• Examples: Full name, email address, Internet Protocol (IP) address, account user ID, device ID, and advertising ID

• Retention Period: For as long as is needed to provide the Services to you, or as required by law or for fraud prevention purposes.

Commercial Information

• Examples: Records of products or services you considered, or other purchasing or consuming histories or tendencies.

• Retention Period: For as long as is needed to provide the Services to you.

Internet Activity

• Examples: Browsing or application usage history, information regarding your interactions with the Website, applications, or advertisement, electronic device identifier, hardware information, operating system version, browser type and version, browser language, media access control (MAC), screen resolution, cookie information, system type, access times, referring Website URLs.

• Retention Period: For as long as is needed to provide the Services to you or to obtain general statistics on Website traffic and use of Apps.

Geolocation Data

• Examples: City, State, Zip Code, and/or Country (based on IP Address).

• Retention Period: For as long as is needed to provide the Services to you or to obtain general statistics on Website traffic and use of Apps.

User-Generated Content

• Examples: Information you provide to receive personalized recommendations, such as product preferences, interests, and other details you choose to share.

• Retention Period: For as long as is needed to provide the Services to you.

III. SOURCES OF THE INFORMATION WE COLLECT AND THE PURPOSE FOR WHICH WE COLLECT IT

The charts below list the categories of Personal Information we may collect, as well as the sources we collect the information and the purpose(s) for such collection.

Information we collect from you

We collect certain Personal Information from you directly or automatically using technology for the purposes described below:

Business Purposes

• Examples: To facilitate transactions by redirecting you to third-party retailers, to provide the Website and App Services, to provide customer service, to create accounts, to inform our business strategies, and to improve our products and Services.

• Categories of data: Identifiers, Customer Records, Commercial Information, Internet Activity, User-Generated Content

Communication Purposes

• Examples: To respond to your requests or inquiries, to send you newsletters and updates, and to provide information about our products and Services.

• Categories of data: Identifiers, Customer Records, Commercial Information, Internet Activity

Employment Purposes

• Examples: We collect Personal Information such as your name, address, email, and phone number when you apply for employment with us through the Website. In addition, we may collect information relating to your demographics, education, and employment history when you submit that information as part of an employment application. Not all requested information is required, however, and we specifically indicate what information is required to submit your employment application.

• Categories of data: Identifiers

Website and App Management Purposes

• Examples: To provide personalized experiences and recommendations, to troubleshoot problems with the Website or App, to help improve the Website or App, and to understand how you get to and use the Website or App.

• Categories of data: Identifiers, Internet Activity, User-Generated Content

Marketing & Advertising Purposes

• Examples: To send you promotions, to serve you targeted advertising or recommendations, and to send you e-mail promotions.

• Categories of data: Identifiers, Internet Activity, Commercial Information

For Compliance and Legal Purposes

• Examples: To protect our legal rights and the rights of third parties, and to prevent, detect, and investigate potentially prohibited, illegal, or fraudulent activities.

• Categories of data: Identifiers, Customer Records, Commercial Information

Analytics

• Examples: To perform analytics on your use of the Website or App, and to understand the Website or App demographics and user preferences.

• Categories of data: Identifiers, Internet Activity, Geolocation Information, User-Generated Content

Information we collect from third party sources

We collect Personal Information from various third-party companies and public sources as described below:

Marketing & Advertising Purposes

• Examples: We receive information from our third-party advertising affiliates and attribution partners to attribute installs and certain user actions.

• Categories of data: Identifiers

• Third Party Source: Services Providers, Third Party Marketing and Analytics Companies

Analytics

• Examples: We may also receive Personal Information from our third-party analytics providers.

• Categories of data: Identifiers, Internet Activity, Commercial Information

• Third Party Source: Website-related Services Providers including analytics providers, Third Party Marketing and Analytics Companies

Disclosing Personal Information

We may disclose your Personal Information as follows:

To Employees, Business Partners, Affiliates, and Subsidiaries

• Purpose for Disclosing: Business Purposes including to process, deliver, and provide Services, communicate with you, provide customer service, and improve our products and Services. Website Management including troubleshooting problems, improving the content and functionality of the Website, and customizing the Website for you and our users.

• Categories of Information: Identifiers, Commercial Information, Customer Records, Internet Activity, User-Generated Content

To Services Providers

• Purpose for Disclosing: Business Purposes include payment processing, customer services, and performing analytics. Website management includes hosting, troubleshooting problems, improving the content and functionality of the Website, and performing statistical and other analyses of the Website.

• Categories of Information: Identifiers, Internet Activity, Customer Records, Commercial Information

To Third-Party Advertising Affiliates and Attribution Partners

• Purpose for Disclosing: Marketing & Advertising Purposes including user acquisition install attribution and targeting optimizations, and other marketing communications.

• Categories of Information: Identifiers, Commercial Information, Internet Activity

To Government and Law Enforcement

• Purpose for Disclosing: Legal Purposes. We will cooperate with law enforcement and other governmental agencies and may disclose Personal Information: (i) if we believe in good faith we are legally required to disclose that Personal Information, (ii) if we are advised to disclose Personal Information by our legal counsel, or (iii) when necessary to identify, contact or bring legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, Perusable or any other person or entity.

• Categories of Information: Identifiers, Commercial Information, Internet Activity, Customer Records

To Professional Advisors

• Purpose for Disclosing: Business Purposes. We need to receive advice from our professional advisors, such as our attorneys, accountants, financial advisors, and business advisors, in their capacity as advisors to us.

• Categories of Information: Identifiers, Commercial Information, Customer Records

To New Owners or Successors in Interest

• Purpose for Disclosing: Change in ownership/business successors. We may share your Personal Information in connection with a contemplated or completed strategic business transaction such as a merger, acquisition, or sale of all or substantially all of our assets related to the Services or stock to a subsequent owner or operator, a dissolution, bankruptcy, liquidation, or other similar business transaction where Personal Information may be shared, sold or transferred to that third party, including during the due diligence process.

• Categories of Information: Identifiers, Commercial Information, Internet Activity, Customer Records

To Other Users

• Purpose for Disclosing: Digital Millenium Copyright Act Requests. By submitting a copyright infringement notice, counter-notice, or other similar notification, you consent to have that communication forwarded to any person or entity to whom the notice or counter-notice relates in order to facilitate a prompt resolution of the copyright infringement claim.

• Categories of Information: Identifiers

IV. DE-IDENTIFIED/AGGREGATED DATA

We may aggregate or de-identify Personal Information we collect through our Website and App and when operating our business. For example, we may aggregate Personal Information to calculate the percentage of users in a particular state. Once information or data has been de-identified and/or aggregated, such information is no longer Personal Information. 

Perusable may use or share such de-identified or aggregated data for any legal purpose at its sole discretion.

V. AI-POWERED RECOMMENDATIONS AND MODEL TRAINING

Our Services are powered by artificial intelligence (AI) designed to help you discover the best products for your needs. The recommendations you receive are generated by this AI.

To provide and improve this service, we use the information you provide and your interactions with the app. Specifically, when you input information like product searches, category interests, and other preferences, our AI uses this to interact with our product database and narrow down the best options for you.

Furthermore, your ongoing use of the Services, such as which products you view or engage with, is used as feedback to train and refine the AI model itself. This helps us provide better, more relevant product recommendations to you and all of our users over time. The model learns from the anonymized interactions of all our users to identify trends and improve recommendations for everyone. All AI model training is conducted in-house and training data is not shared with third parties.

The use of AI is limited to enhancing your product discovery experience. This process does not result in automated decisions that have legal or similarly significant effects on you.

VI. PRODUCT ANALYTICS

We are always working to improve your experience with Perusable. To do this, we use third-party product analytics services, such as PostHog, to understand how you interact with our Services. These services may collect information about your usage of our Website and App, such as features you use, the pages you visit, and the buttons you click. This information helps us to identify areas for improvement and to make the Services more intuitive and useful for you. The data collected is used in an aggregated and anonymized form where possible.

VII. WEBSITE ANALYTICS

We use third-party software tools on our Website to learn more about how visitors navigate the Website and view content. These third-party analytics providers provide us with analytical information collected through the Cookies that we use to improve the Website, ensure it is easy to use, and develop content that is both interesting and customized.

• Google Analytics: We have enabled Google Analytics. We use this analytics information to evaluate the use of the Website, compile reports on Website activity, and for our use and for providing other services relating to activity on and use of the Website. To prevent Google from using data collected by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics opt-out browser add-on will not prevent us from using other analytics tools and will not prevent data from being sent to the Website itself or to Google. Opting out will not affect your use of the Website. For more information on how Google uses Personal Information, visit Google's Privacy Policy and Google's page on How Google uses data when you use their partners' websites or apps.

VIII. TARGETED ADVERTISING

We may use service providers and other third parties to serve you customized internet-based advertisements. Those ad networks use Cookies and other tracking technologies to serve ads based on your prior visits to our Website. These ad networks may place and store cookies on the devices you use to access our Services and collect information, including your browsing behavior, referring websites, and your response to advertisements.

• Meta Custom Audiences: We may use the marketing services of Meta, Inc. on our Website. You may learn more about Meta Custom Audiences by visiting here. To learn more about Meta’s Privacy Policy, including their services and your rights, please click here.

• Google Ads: We also may use Google Ads, an online advertising service provided by Google, to serve ads on our behalf across the Internet and sometimes on the Website. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Website.

IX. YOUR CONSUMER PRIVACY CHOICES

• Update your Personal Information. You may update your Personal Information by contacting us using the information in the “Contact Us” section below, or by submitting a support request in the App.

• Delete Your Account. If you no longer wish to use the Services or access your account or account information, you may request us to delete your account by submitting a support request in the App or by contacting us at help@playbackrewards.com. This will result in the full, permanent deletion of your account and associated information (except information retained for fraud prevention or legal compliance purposes), and you will no longer be able to use the Service. We will not be able to recover your account after it has been deleted. ALL ACCOUNT DELETIONS ARE FINAL AND CANNOT BE UNDONE. YOU WILL ALSO NOT BE ABLE TO CREATE ANOTHER ACCOUNT ON THE SERVICE.

Ad industry tools. Opting out of interest-based ads from companies participating in the following industry opt-out programs:

• Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp

• Digital Advertising Alliance: https://optout.aboutads.info, which lets you opt-out of interest-based ads on websites.

• AppChoices mobile app: available at https://www.youradchoices.com/appchoices, which lets you opt-out of interest-based ads in mobile apps.

Opt Out of Marketing Messages. If you sign up to receive marketing communications and materials, you consent to receive such communications at the location or contact information you provide.

• Email. If you no longer wish to receive email marketing messages from Perusable, you should use the “unsubscribe” option that can be found in each marketing email we send or contact us using the information provided below. Within 10 days of receipt of your unsubscribe request, we will remove you from our distribution list unless you resubscribe.

• Push Notifications. You may elect to receive push notifications from the App. If you wish to no longer receive push notifications, you may adjust your notification settings in your App account or through your mobile device’s notifications settings page.

Global Privacy Control. You may opt out of the sale or sharing of your Personal Information by broadcasting a Global Privacy Control (“GPC”) signal, an opt-out preference signal, using a browser and/or browser extension that supports the GPC signal. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

X. LEAVING OUR WEBSITE AND/OR LINKING TO THIRD PARTIES

We strive to ensure that any information you send us is safe. When you leave this Website and go to another linked website, we are not responsible for the content or availability of the linked website. Please be advised that we do not represent either the third party or you if you enter into a transaction on the third-party website. Further, the privacy and security policies of the linked website may differ from those practiced by us. The inclusion of any link does not imply our endorsement of any other company, its website(s), or its product(s) and/or services(s). We are not responsible for the privacy practices or content of any other website.

XI. SOCIAL MEDIA AND PLUG-INS

Our online Services may use social media plug-ins (e.g., the Facebook "Like" button and "Share to X/Twitter" button) to enable you to easily interact with certain social media websites (e.g., Facebook, X/Twitter, Instagram) and share information with others. When you visit our online Services, the operators of the available social media plugins can place a cookie on your device, enabling such operators to recognize individuals who have previously visited our online Services. If you are logged into these social media websites while visiting our online Services, the social media plugins allow the relevant social media Website to receive information that you have visited our online Services or other information.

The social media plugins also allow the applicable social media website to share information about your activities with our online Services with other users of the social media website. For example, Facebook Social Plugins allow Facebook to show your "Likes" and comments on our online Services to your Facebook friends. Facebook Social Plugins also allow you to see your friends' Facebook activity on our online Services. We do not control any of the content from the social media plugins. We may also interact with you on social media platforms. If you contact us on one of our social media platforms, request Services, or otherwise communicate directly with us on social media, we may contact you to interact with you. For more information about social media advertising and social media plugins from other social media websites, please refer to those website's privacy and data-sharing statements.

XII. CHILDREN'S PRIVACY

Our Website and Services are not intended for or directed to individuals under 13 years of age, and we do not knowingly collect any Personal Information from children under the age of 13. IF YOU ARE UNDER 13 YEARS OF AGE, YOU MAY NOT ACCESS OR USE THE SERVICE AT ANY TIME OR IN ANY MANNER. We restrict the use of our Services to individuals age 18 and above. If you are a parent or guardian of someone under the age of 13 and discover that your child has submitted Personal Information to us, please contact us at help@playbackrewards.com. We will make reasonable efforts to remove such information from our databases.

XIII. DATA SECURITY POLICY & USER RESPONSIBILITIES

We take the protection of your information seriously and take reasonable and appropriate physical, administrative, and technical measures to protect the information collected through our Website. While we implement commercially reasonable security measures to protect your privacy, please keep in mind that the Internet is not a 100% secure medium for communication, and we cannot guarantee that the information collected about you will always remain private when using our Website and/or Services. As a result, while we strive to protect your Personal Information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

XIV. CHANGES TO THIS PRIVACY POLICY

As our organization changes over time, this Privacy Policy may change as well. We reserve the right to amend the Privacy Policy at any time, for any reason, without notice to you, other than the posting of the amended Privacy Policy on our Services. We will provide you notice of material changes by indicating that the Privacy Policy has been updated on our homepage and will indicate the date we made the update above. Your continued use of any of the Services after the changes have been made will constitute your acceptance of the changes. Please, therefore, make sure you read any such notice carefully. If you do not wish to continue using the Services under the new version of the policy, please cease using the Services.

XV. INTERNATIONAL DATA TRANSFERS

We are based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer, and storage of information in and to the United States and other countries, where you may not have the same rights and protections as you do under local law.

Contact Us

Playback Rewards, Inc. dba Perusable

Attn: Data Privacy Request

821 East Washington Ave; Suite 200

Madison, WI 53703 USA

Email: help@playbackrewards.com